Copywriter, Rover.com

February 2018 - Present

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• Lead writer for the supply (sitter) side of Rover's two-sided owner/sitter marketplace

• Crafts copy that’s on-brand and benefit-driven for print, digital, and mobile mediums, including email, SMS, apps, swag, direct mailers, and more

• Creates high-level creative concepts for seasonal sitter campaigns to drive further sitter engagement and bookings

• Helps to shape the brand voice, tone, and personality for sitter audience to drive increases in sitter acquisition, sitter engagement, and bookings

• Successfully manages multiple projects at once, ensuring all deadlines are met

• Closely collaborates with designers and stakeholders to ensure the goals of each project are met

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Copywriter, Wunderman Seattle

​February 2012 - January 2018

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• Crafted copy that was on-brand and benefit-driven for print, digital, and mobile mediums, including email, SMS, apps, banner ads, direct mailers, web articles, and social posts

• Lead writer on T-Mobile Tuesdays, T-Mobile’s customer loyalty program

• Shaped and lead the brand voice, tone, and personality for T-Mobile Tuesdays to drive increases in customer awareness, app download, and app engagement

• Consistently and successfully managed multiple projects at once, ensuring deadlines were met and deliverables went above and beyond just the required ask

• Closely collaborated with art directors and other members of the advertising team to ensure creative that achieved the vision set forth by the client

• Developed out-of-the-box ideas for campaigns to promote further customer engagement

• Regularly engaged in client presentations, interpreting and implementing client feedback

 

 

Copywriter, Destination Marketing

​November 2010 - September 2011

 

• Crafted copy for a variety of traditional and digital mediums, including television, radio, web, print, digital, blog posts, social posts, and email

• Closely collaborated with team members to develop creative

• Edited and proof-read copy for correct brand positioning and prepared it for deployment

• Compiled research and interpreted data for a variety of client branding projects

• Assisted with television production work, including teleprompter operation for recording sessions

 

 

Editor and Research Director, Windows Secrets

​July 2009 - August 2010

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• Wrote a weekly newsletter humor column, as well as a column detailing newsletter forums

• Copy editor and proofreader for the newsletter, ensuring consistent editorial style

• Assisted senior colleagues with other administrative tasks